A new trade agreement between the EU and Canada, the Canada-Europe Comprehensive Trade Agreement, will eliminate quotas and tariffs for EU beef shipped into the North American country. Prior to the start of the trade deal a selection of Canadian importers toured several supermarkets, farms and processing plants to see how beef is reared, processed and sold in the UK and the results left the visitors impressed.
Although the UK will not be part of the EU soon, the high esteem in which British beef is held could pave the way for a similar deal between the UK and Canada, if there is enough consumer demand for British beef. Jean-Pierre Garnier, head of livestock export trade development for AHDB, said, “Canada is of course a major beef producer and exporter, however they are interested in some specific cuts and offal and we are already selling good volumes to Ontaria and Quebec… Canada imports more than half the lamb consumed there.”
These points are all good signs for the UK meat export trade post Brexit, but it is up to the UK to promote the quality and heritage of British meat in order to establish a brand in the mind of global consumers, whose shopping choices ultimately decide what products are imported for sale.